Ligia - graphic designer, graphic portfolio

I’m an Industrial Design Technician from CEFET-RS (January, 2000), have a Bachelor’s degree in Graphic Design from UFPEL (April, 2005) and a Post-Graduate degree in Marketing from UCPEL (March, 2006). Now, I'm attending a post-graduation course in project management at SENAC-Pelotas (Since April, 2008).

Since January 2009, I have worked as E-Business Advisor for the Global Design Team at Dell (www.dell.com). I’m building a design group on Dell Brazil.

From March 2007 to December 2008, I worked as an Interface Designer and a Coordinating Designer at Conrad Caine Media Applications (www.conrad-caine.com), which is a German company that has a production group at Brazil. I make creative projects that involve flash animations, as well as projects that require more simplicity and good usability.

From 2001 to 2007, I worked as a Webdesigner and an Art Director at “AG2 – Agência de Inteligência Digital” (www.ag2.com.br), which is one of the 5 biggest digital agencies in Brasil. In 2006, I began to work as Coordinator of the Design area in Pelotas.

During these 7 years of experience I have had the opportunity to work for international clients like Siemens.com, Baldessarini (Hugo Boss), Cartier and CNN. Likewise, I have developed projects for national clients like Embraer, Lojas Renner, General Motors, Olympikus, Bradesco, Unibanco, PanAmericano and SLC Alimentos.

Apart from my professional experience, I like to study topics related to usability. In “Design de websites centrado na idade do usuário: uma proposta de diferenças visuais” (“Design of Websites centered on user age: a purpose of visual differences”), the final paper I developed for the conclusion of my undergraduate course, I wrote specifically about usability. In September 2005, I went to São Paulo, Brazil, to present the article Usabilidade de Interface pra Idosos e Crianças (Interface Usability for the Elderly and Children) at the II International Conference of Information Design.

In my post-graduation project, called “Design Emocional no Marketing Digital” (“Emotional Design for Digital Marketing”), I intended to show the influence of design on the websites as an intangible factor in the digital marketing when it comes to the human behavior and costumer’s emotions. Based on this topic, I had a presentation at “Semana da Comunicação Social”, an academic event for studies in Social Communication at Universidade da Região da Campanha - URCAMP - in Bagé (Brazil, November, 2006).